Bali

-started in 1927 by Sarah & Sam Stein

-Sarah was seamstress and Sam became the salesmen by selling the finished items to NY department stores

-became a leader in the bra industry

-1935: "A Bra For Every Figure" campaign emphasizing fit & comfort

-continued to grow through the 40's and 50's

-1969 sold to Hanes

-owned by Sara Lee today

Vintage Bali Lingerie

lace & chiffon sheer black half skirt slip

size small $24 FREE shipping

in the shop --->>

https://www.etsy.com/listing/213996747/half-skirt-slip-extender-lingerie-black?ref=shop_home_active_1&ga_search_query=bali

SOLD

1960's long line bra

by Tender Lane

size 36c

$30.00

https://www.etsy.com/listing/179627226/vintage-bra-36c-bust-1960s-long-line?ref=sr_gallery_5&ga_search_query=bali+lingerie&ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery

Harvey Berin designed by Karen Stark

-opened in 1921 by 15 year old Berin

-by the 1940's was a well known name in ladies clothing

-1942: hired his sister in law Karen Stark to be designer

-Stark adapted designs from Paris fashion each season

-Berin had final say in dress design

-known for their feminine ensembles and dresses

-became a favorite of many first ladies including LadyBird Johnson and Pat Nixon

-closed in the 1970's

-1950's Petticoat Slip Dress

-White Silk Organza Full Slip Dress

Not Available for Sale -->>

SOLD

source:

Vintage Fashion Guild & http://coutureallure.blogspot.com/2011/03/harvey-berin-dresses.html

Frederick's of Hollywood:

-established in 1946 by Frederick Mellinger

-sold by mail order and first store opened in 1947 on Hollywood Blvd.

- association with Hollywood boosted the image of the company

-1940s: responsible for new innovative lingerie: the padded and push-up bra

-throughout the 1950's and 1960's ads were placed in the back of magazines and sold to many through mail order

-1980's: went mainstream and opened in malls across America

-Vintage Fashion Guild

View Frederick's of Hollywood lingerie -->>

1960's sheer baby blue babydoll nylon nightie lingerie

1960's full short nylon dress slip lingerie

Penney's

-opened by James Cash Penney in 1902

-1917:125 stores in 22 states;

-acquired the Crescent Corset Company in 1920

-1924: 500th store opened

-1941: 1,600 stores in all 48 states

-1956: started national advertising with a series of advertisements in Life magazine.

-J. C. Penney credit cards were first issued in 1959.

-Wikipedia.com

Real Silk Indianapolis

-founded in 1922 by J.A. and L.L. Goodman

-ran knitting mills which manufactured hosiery, lingerie & underwear

-at its peak, their sales volume averaged more than one

million dozen pairs of women's hosiery a year

-owned plants in Linton, Indiana, Georgia and

Mississippi.

-ran into financial difficulties in the early 1930s as a result of the Great Depression -->> taken by the bank

-financial situation began to improve shortly thereafter and Gustav

Efroymson assumed control of the company in 1932.

-Difficulties soon occurred with labor over wage increases which

resulted in a strike in April and May, 1934, that included the arrests of sixteen strikers in Indianapolis.

-The amount of

company profits declined in the early 1940s as a result of the need for silk during World War II, although the company

was instrumental in the manufacturing of parachutes for bombs as well as hosiery for both male and female military

personnel.

After a post-war profit increase, the financial situation again declined in the early 1950s. Gustav Efroymson died in

1946, and control of the company passed to his son, Robert. Under Robert Efroymson's control, the company first

closed its manufacturing operations in Indianapolis and Dalton, Georgia, and a short time later closed all other

manufacturing operations as well. All the machinery was sold except that which was related to direct-to-consumer

selling, and the plant, which was located at 611 N. Park was leased to a printing company. Robert Efroymson also

directed the retiring of all preferred and some common stock and invested the surplus funds in securities. In 1957 Real

Silk Inc. became registered with the Securities and Exchange Commission as an investment company, although they

continued the door to door selling of hosiery, lingerie, and other clothing products on a national scale. The company

continues to operate in Indianapolis at 445 N. Pennsylvania. The former plant was converted into apartments in the late

1980s.

source: http://www.indianahistory.org/our-collections/collection-guides/real-silk-company-indianapolis-ind-records-1920.pdf

Saramae

-mid-priced lingerie
-company founded in 1954 by Burt Yelin
-closed in 1992
-Yelin:
-was the company’s only designer and was also the sole designer for Iris Lingerie from 1974 to 1992
-honored as Man of The Year by the Intimate Apparel Square Club in 1975
-received over 8 awards by the French lace industry for his lace designs: the most of any foreigner
-won over 6 schiffli embroidery awards in the U.S
Source: -Vintage Fashion Guild
view Saramae Lingerie:

late 1950's white nylon half slip w/wide lace

Vanity Fair

-originally a glove & mitten manufacturing company

-1914 silk underwear was added and women's underwear industry was changing in unprecedented ways-during this time women's

-women's styles were changing and simpler underwear was needed to keep up with these changes

-1917 : name changed to Vanity Fair ? What was it before then?

-began an extensive advertising campaign marketing that these new simpler undergarments could be pretty as well as functional

-1920s began to make lingerie from rayon & rayon/silk blends due to the rising price of raw silk

-1929: began making hosiery.

Van Raalte

-founded by Emanuel Van Raalte in 1913

-maker of fine gloves, nylon stockings, and lingerie

-bought by Cluett, Peabody & Co (the Arrow shirt company) in 1970

-eventually sold to Warnaco

Source: Vintage Fashion Guild

View a Van Raalte Slip Dress -->>

1940's "The Marilyn" black nylon full slip

Yolande

-founded in the early 20th century

-known for gorgeous (and in the 1930s and 1940s, hand-made) pieces

-around for decades but is now out of production. Hard to find.

J.M. Gidding & Company

1907: established on West Fourth Street in Cincinnati, OH offered “correct dress for women”
1914: shops had expanded to New York, Paris & Washington D.C.
1962 Gidding merged with their next door neighbor Jenny Co. forming the company Gidding-Jenny
soon became of the most desired high end stores in the city
closed shop in 1995

-former Gidding-Jenny building/shop located at 10-12 West Fourth Street
-present day TJ Maxx
-entrance is surrounded by ornate & detailed colorful Rookwood Tile of fruit, flowers and faces